Building a media empire with Randi Zuckerberg
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3 minute read
With a litany of diverse achievements to her name, it’s hard to know where to start with Randi Zuckerberg.
Randi has run her own media company, written books, hosted a radio show, produced children’s TV, spoken at forums and conferences, performed on broadway and sung in a band. She has a lot of fingers firmly planted in a lot of pies.
Calling her an entrepreneur does not do justice to her range of successes.
Starting out in account executive roles at Ogilvy & Mather and Forbes, Inc., Randi’s big break came when her little brother, Mark Zuckerberg, founded Facebook.
After joining he marketing team in October 2005, Randi became an influential figure at Facebook. Over six years she led groundbreaking projects that have shaped Facebook’s involvement in social movements and politics including, the CNN Inauguration Partnership, the ABC News Presidential Primary Debates in 2008, President Obama’s Facebook Town Hall, and the evolution of Facebook Live.
With a burning desire to start her own social media firm, Randi announced her departure from Facebook and the launch of Zuckerberg Media, in 2011. Labelling her new company a boutique marketing firm and production company, Randi began working with companies, such as Cirque du Soleil, The Clinton Global Initiative, Conde Nast, PayPal, and Celebrity Cruises.
Now a household name, Randi began exploring other passions.
In 2013, she released two books. Dot Complicated tells the story of Randi’s experiences during the early days of Facebook, and approaches our relationship with technology with humour. The title became a New York Times Bestseller, before Randi, harnessing the success of the book, created an eponymous online community aimed at “untangling our modern lives”, as well as a weekly radio show on SiriusXM Business Radio.
Released on the same day as Dot Complicated, Randi’s children’s book, Dot., about a tech-savvy girl who sets off on an interactive adventure, has now been turned into a TV show and is being aired on Sprout. As Executive Producer, Randi wants the show to have strong educational aspects and hopes the show will inspire the next generation of tech-loving girls.
Randi realised a lifelong dream in 2014 when she was approached to appear on Broadway. It all stemmed from a TED talk she gave about Broadway and digital media that was seen by the producers of Broadway show, “Rock of Ages”. They wanted to call her in as a consultant, but when they saw a video of her singing with her band, Feedbomb, they asked her to be in the show. She performed in the evenings and worked during the day.
With her insights into the workings of Facebook and the wealth of her varied experiences since she left, Randi has become a sought after public speaker. Her one-hour talk about Facebook, the Silicon Valley, tech trends and the balance of technology in our professional and personal lives has received praise from many quarters, including from Head of NBC International who said her presentation was “one of the most enjoyable and interesting presentations I have ever seen”.
At just 34, Randi Zuckerberg still has a lot to offer having left the Silicon Valley, she now lives in New York with her husband and child.