Ken Segall on convincing Steve Jobs to embrace simplicity

Miguel D'Souza - AAP

1 minute read

Keynote speaker Ken Segall speaks at the World of Business Ideas (WOBI) in Sydney, Wednesday, May 31, 2017. Segall is the former ad agency creative director for Apple and discusses an "issue" with former CEO Steve Jobs, convincing him to embrace simplicity in a pending advertising campaign.